January 19, 2021
SocialPeta and TopOn Release the White Paper on Global Mobile Game Advertising and Monetization (H1 2020)
While COVID-19 is crushing the global economy, mobile gaming is poised for a new wave of growth. Newzoo’s latest data shows mobile gaming markets around the globe will generate USD77.2 billion in revenue this year, a 13% year-on-year increase. The App Store will generate USD38.8 billion in mobile gaming revenue this year (up 10.3% year-on-year), and gaming revenue from Google Play will also reach USD27.8 billion in 2020 (up 15% year-on-year). In addition, global mobile game downloads will also hit a record high in H1 2020, according to multiple data sources at home and abroad.
July 17, 2020
Foresee the Game Industry in 2020: Booming Puzzle Games and Role-playing Games
At the turn of the year, some are in delight, while others in distress; so is the game industry this year. Looking back at 2019, the industry witnessed the removal of account bans, the dampened passion about going global, and the release of popular games and creative designs. Both the market pattern and the gamers’ preferences are ever-changing. Looking ahead into 2020, there are signs that puzzle and role-playing games may continue to yield extraordinary results, accompanied by the outstanding performance of creative videos and promising prospects for playable ads.