VNGGames Enhances the Partnership with SocailPeta on Game User Acquisition
VNGGames has enhanced a partnership with SocialPeta to obtain ad creatives inspiration in game publishing by directly accessing to SocialPeta’s robust market database and mobile insights. Since last year, VNGGames had established the collaboration with SocialPeta in mobile game marketing, especially ad creatives and market insights.
Founded in 2004 by just 5 people, VNG Corporation is the largest Internet company in Vietnam today, with 3,100 employees, offices in Ho Chi Minh City and Hanoi, and a projected 2020 revenue of 2.2 billion US dollars. Online game is one of VNG's business segments, and VNG is the leading publisher in ASEAN, publishing and developing the most famous games in Vietnam and other regions, such as PUBG MOBILE, Mobile Legends Bang Bang VNG, Cloud Song VNG, etc. The company has 800 staff developing social and mobile games in its dedicated Research &Development division.
As a common issue how to make good ad creatives to attract gamers and save the budget to the marketing is also a challenge to them. Previously, VNGGames tried to solve the issue by referring to a tool as well as surveying local gamers to get some feedback.
While with the market changes during the pandemic and the fierce competition in the media buying market, the biggest uncertainty is grasping the market insight. From their feedback, the features of Ad Creative and Cost Intelligence are widely accepted. At first, with the feature of ad creative, VNGGames can access high-quality ad creative easily. Especially, SocialPeta has integrated with more advertising networks, so they can reach a bigger database and check which platform their competitors are using and what kind of audience they will target. Moreover, the feature of cost intelligence is helpful in the estimation of CPI, CPA, so they can control the budget in the game publishing.
Since founded in 2016, SocialPeta is committed to providing ad creatives for business companies globally and helping in their marketing campaign. Now it has been one of the world’s largest advertisement intelligence platforms. Its huge database has over a billion ad creatives from over 60+ countries, and its collection comes from 80 advertising platforms such as Unity, Twitter, YouTube, Facebook, TikTok. It also includes more than 40 Asian market-exclusive platforms, such as Zucks & Akane in Japan, Daum in Korea, Pangle, etc. Especially, it covers 40 big advertising networks in China. It includes top networks, news & video platforms, social networks, browser and etc. Multi-platform data coverage would allow game publishers to easily grasp any relevant market intelligence.
Moreover, the new feature of Cost Intelligence is exclusive and gains much attention among marketers. As mentioned above, it's widely applied in cost control in game publishing, and highly recommended by users.
Except for VNGGames, SocialPeta has partnered with other big game publishers globally, such as Google, NetEase Games, Tencent Games, and other game publishers in Vietnam, such as SohaGame, VGP JSC and VTC. etc.