Gamota partnered with SocialPeta on scaling marketing campaign
GAMOTA is a leading mobile game publisher in Vietnam and South East Asia. Established in 2013, GAMOTA is one part of Appota Corp and has successfully launched more than 100 mobile games — making it one of the top three mobile game publishers in Vietnam. Gamota's mission is to bring together partners with the same vision and values while providing the best gaming experience through excellent localization and operational methods.
As one local client in the Vietnam market, Gamota has partnered with SocialPeta since 2020. By using the creative data to obtain marketing inspiration in game publishing and scaling ad campaigns.
In the process of game localization, Gamota would consider the marketing performance in the previous publishing in other countries. For example, in the collaboration to work with Chinese game developers, Gamota will gain ad inspiration by checking the ads creatives which were used in the Chinese market. This is also the reason why Gamota gives positive feedback in the collaboration with SocialPeta.
As a leading ad intelligence platform, SocialPeta has a big ad creatives database, covering 70+ global ad networks across 70 countries and regions. Besides, SocialPeta separates the database and specifies "AD China" to cover Chinese ad data to easily access ad creatives in the Chinese market.
At first, Gamota agrees that ad creatives are vital in marketing, especially to improve the user acquisition efficiency, this is also what SocialPeta can help. Moreover, the database "AD China" from SocialPeta is helpful and efficient for them to gain inspiration in ad creatives and achieve good performance to promote Chinese games in Vietnam. From their feedback, Gamota highly appreciates the service from SocialPeta, which can help them to save the cost and scale the marketing campaign.
Vietnam is one of the largest mobile gaming markets in the SEA, definitely, it is a target market to many game developers to publish their games and gain players in the SEA. As a local game studio, Gamota has been an important role to help overseas game developers for game localization in Vietnam, even to capture the market share in the SEA market.
Except for Gamota, SocialPeta has partnered with other big game publishers globally, such as Google, NetEase Games, Tencent Games, and other game publishers in Vietnam, such as VNGGames, SohaGame, and VTC., etc.